Khatmuhurat Ceremony of Shrimad Rajchandra Love and Care’s New Institutes The day of love and joy – Valentine’s Day – seemed to come one day earlier this year, when on 13th February 2023, Pujya Gurudevshri performed the pious khatmuhurat ceremony for two of Shrimad Rajchandra Love and Care’s upcoming institutes – Shrimad Rajchandra Animal Hospital and Shrimad Rajchandra Centre of Excellence for Women. The unveiling and foundation-stone laying ceremony for both these institutes was done virtually by the Honourable Prime Minister of India, Shri Narendrabhai Modi in August, 2022; and the khatmuhurat ceremony precedes the construction activity of these initiatives. Shrimad Rajchandra Animal Hospital is an upcoming multi-speciality facility providing end-to-end treatment to animals of all kinds under one roof. Spread across 66,300 sq. ft., the hospital will have a capacity of 150 wards and will be equipped with the latest cutting-edge medical machinery and instruments. With multi-speciality departments such as cardiology, oncology, gynaecology, opthalmology, radiology, neurology, dentistry, etc., this hospital is all set to become amongst the most premiere and advanced animal hospitals in India! It will also have its own animal blood bank, which will be the first such fully-fledged blood bank in Western India, and the second one in the entire country. In addition to the hospital, Shrimad Rajchandra Jivamaitridham will have an animal shelter for 2,000 animals as well as an experience centre to provide visitors an engaging and enriching experience. The khatmuhurat ceremony of the hospital began with an elevating and connecting snatra puja and kshetrapal puja. This was followed by the bhoomi graham vidhi and bhoomi pujan vidhi by Pujya Gurudevshri for the spiritual cleansing of the land. Pujya Gurudevshri then performed the khanan vidhi – ceremonial ground-breaking of the land through symbolic digging – to signify the beginning of the construction. Atmarpit Nemiji, members of the core committee of the project, and laabarthis were overjoyed to participate in these ceremonials and receive Pujya Gurudevshri’s blessings at the start of this monumental undertaking. Pujya Gurudevshri then travelled towards the location of Shrimad Rajchandra Centre of Excellence for Women, where devotees and sevaks awaited eagerly to witness the khatmuhurat ceremony and offer their devotional dedications to the Master. The upcoming Shrimad Rajchandra Centre of Excellence for Women is a modern facility spread over 50,000 sq. ft. and designed for the empowerment and holistic development of tribal women. Various self-development initiatives will be undertaken for the holistic development of the tribal women at this facility, including financial literacy courses, vocational skills training, financial support for higher education, yoga and martial arts, etc. Additionally, this new manufacturing facility will both multiply the existing production capacity of Raj Uphaar, and also expand the team strength to employ hundreds of more women! After the snatra puja and kshetrapal puja, the bhoomi grahan vidhi was performed by laabharthis, after which Pujya Gurudevshri initiated the bhoomi pujan vidhi and khanan vidhi. Atmarpit Nemiji, various core committee sevaks and other dignitaries were blessed to join these auspicious rituals which were followed by a stage programme. The women of Raj Uphaar dedicated a devotional song to Pujya Gurudevshri, expressing their gratitude and respect. An electrifying tribal dance and live music performance by rural youth energised the audience. Jyotikaben Patel, part of the Order and Inventory Management team of Raj Uphaar, shared her heart-felt experience of working at Raj Uphaar. Shri Kaushikbhai Khona, CEO of Go Airlines India Ltd. (airlines selling Raj Uphaar snacks on their flights), expressed his continued support for Raj Uphaar and commended the Mission on their undertaking of building the Shrimad Rajchandra Centre of Excellence for Women. The event was attended by various dignitaries including Shri Yogeshbhai Korani –Promoter, Clarion Cosmetics Pvt. Ltd.; Smt. Alkaben Shah – President, Valsad District Panchayat; Shri Arvindbhai Patel – Member of Legislative Assembly, Dharampur; Shri Hemantbhai Kansara – President, BJP Valsad District; and Smt. Jyotsnaben Desai – President, Dharampur Nagarpalika. Together, these projects will uplift the entire community and will be a medium to spread the Master’s love and care to all in need.